Direct Mail is still King, Long Live the King!
Direct Mail is as effective as ever, if not more
Direct Mail breaks up the digital numbness...
People have grown numb to digital ads, the average user sees up 10,000 digital ads a day, wow! Not to say digital advertising doesn't work, but that direct mail helps your marketing message to stand out amongst the monotony of digital advertising and brings the consume back into the material world. People crave this escape, whether they no it or not, but a paradigm shift is on the rise. Where people look for an escape from the digital world either consciously or not, that's where your business can separate themselves from the competition.
Users see up to 10,000 digital ads per day, wow!
Be apart of this paradigm shift, get your potential customers back into the material world where the real decision making occurs. It is so easy to just scroll past a digital ad, or email. Physically holding a piece of mail forces the recipient to make a conscious decision on whether or not they want to take action. There is so much more involved psychologically when reacting to direct mail vs. digital advertising.
Direct Mail has a higher response rate than both email and digital advertising!
Direct Mail Advantages
- Higher Response Rates
- Establishes brand and company better
- Recipients are less likely to ignore
Your business is going to advertise, or should, Direct Mail is still a great option, and an honest argument could be made that it is the BEST option. As the title states, Direct Mail is STILL king, long live the king!