CSG Direct Connect: The future of direct mail
IDEAL AUDIENCE

IDENTIFY WHO YOUR CUSTOMERS ARE AND APPLY TO YOUR MARKETING CAMPAIGNS FOR IMPROVED RESULTS, RESPONSE RATES, AND ROI

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What is Ideal Audience?

One of CSG Direct's most power, yet simple, products. Ideal Audience takes your customer/donor data and generates a report to identify the most popular demographics in your data. This allows you to know who you should be targeting with your future marketing campaigns, increasing their response rates and ROI!

Such demographics as:

  • Age
  • Gender
  • Etnicity
  • Marital Status
  • Education Level
  • Number of Children in Household
  • Estimated Household Income
  • Dwelling Type
  • Home Market Value
  • Investments
  • Lifestyle Dimensions
  • Household Credit Rating
  • Occupation Grouping
  • Child Ages
  • Home Owner
  • Length of Residence
  • Estimated Net Worth
  • Credit Cards
  • Number Occupants in Household
  • ... and more!

HOW DOES IDEAL AUDIENCE WORK?

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Step 01
Social Match

DATA

Send us your customer/donor data (first, last, address, city, state, zip) over a secure connection.

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Step 02
District Targeting

Match and Analysis

We compare your data against millions of consumer based records and identify just who your cusomter/donor base is.

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Step 03
Informed Delivery

Report

You will receive a detailed report back listing the percenatages of each demographic within your data.

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Step 04
Call Tracking

Time to Target

Now that you know who your ideal audience is, prospect marketing just got really easy. Reach out to CSG Direct today to purchase a prospecting data list!

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Step 05
Social Media Follow-Up

Compare Results

Sit back and watch as your response rates and ROI go up!

Ready to
improve the success of your marketing campaigns?

Free Quote

Call: 775-852-9777 | Email: sales@csgdirect.com

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