CSG Direct
Casino Marketing
25+ years of casino marketing experience
Learn MoreAutomation • Direct Mail • Email • Digital Ads • Online Rewards Portal
Automate the entire journey!
From acquisition, to retention and loyalty, to reactivation. CSG Direct can automate the marketing for you casino player's lifecycle.
Casino Marketing Programs
We offer all the typical casino marketing campaigns, and probably have some you've never heard of!
New Signups
Welcome to the club. Here are your card level details and an offer to get started!
Monthly Loyalty Offers
Your loyalty means everything to us! Here are your monthly offers.
Birthdays
Happy Birthday, here is a present from us to you.
Inactives/Reactivation
We miss you! Please come back. No? Here's an offer in case you change your mind.
Anniversary
You've been a loyal member for 5 years now, to show you our appreciation here's a special gift.
Tier Upgrades
Congratulations on upgrading your tier! Here is a special offer as well as your new tier perks.
Offer Reminders
Your new offers start today • It's the last day to redeem this offer • Here are your upcoming weekly offers
Event Notices
Don't miss your chance on this exciting event!
Jackpots
Congratulations on your Jackpot. Here is a free room offer for you to relax!
Decliners
You need 500 points more to maintain your current card level, come in before (this date) to maintain your current level and perks.
Newsletters
Lots of promotions, events, tournaments and fun to be had. Here is our quarterly schedule of events.
Calendars
Here is the upcoming month's calendar of events for you to place on your refridgerator. Magnets are neat.
New Player Acquisition Programs
Capture a new audience like never before! CSG Direct offers serveral programs designed specifically to acquire new players.
Optimize, Automate and Grow your Email Marketing
- Append and Secondary Email Append
- Validation
- Opt-In Deployment
- Automation
Append and Secondary Append
Append an email to players missing one. CSG direct can append a more recent or active email to those players whos emails have bounced or failed the validation process.
Opt-in Deployment
CSG Direct can deploy an email to a purchased email list using a dedicated IP serparate from your own to protect your website's reputation. What's left is a list of opted in individuals for you to market to.
Validation
CSG Direct validates every email before sending, every time. By sending to too many "invalid" or bad emails you are harming your domain's reputation. This can cause your emails to go to spam folders, or be blocked altogether.
Automation
Automate your reoccurring campaigns to save on time and money, as well as increasing production and campaign response rates.