The Ai revolution has reached the Direct Mail industry!

Ai is here to stay

Google had a very interesting quote I read the other day "Ai will not replace humans in the workforce, but humans who use Ai will replace those who do not use Ai in the workforce"

Those words caused me to have a mild metaphysical crisis. Not because of the implications, but rather because it was true. Anyone that uses Ai on a daily basis for work tasks knows this. They know the amount of productivity it has added to their work days, not just productivity, but also accuracy, improved results and a better overall product.

Ai in Direct Mail

Direct Mail historically has been resistant to change, because at it's essence it is simply just a piece of paper. However, over the last decade we've seen the addition of QR codes coupled with running a correlating digital ad campaign to create a digital effect. None of these are new, and none of these relate to Ai, so how does Ai fit into Direct Mail?

Design

If you're designer or art department haven't already begun using Ai to increase productivity or save on costs, they're already behind! Being in the marketing industry CSG Direct sees a lot of creative assets, not just for direct mail, but email and digital ads as well. More and more we are seeing Ai generated artwork. At first it was funning, we'd play the "count the fingers" game as these slowly trickled in. However, Ai got better and fast. It's becoming much more common to receive Ai generated artwork and not only that it's getting harder to distinguish what is Ai generated and what is not.

Data

I don't care how long you've been in analytics, data processing, or a SQL developer. Ai is better than all of us, combined. Period. Direct Mail uses data, so leveraging Ai to determine ideal audiences, seasonal trends, and attribution results has never been easier. CSG Direct leverages Ai in it's attribution and analytics and so should you.